More than 60 percent of mobile Internet users are male

Of the survey some known institutions that most mobile Internet users in Southeast Asia are male .
In addition they are also mobile internet users than among those who had just started his career , educated , and have high purchasing power . The data is some of the findings from a survey of mobile advertising network , Vserv.mobi . Held in conjunction with the Mobile Marketing Association ( MMA ) , the survey asks people in six Southeast Asian countries of Indonesia, Malaysia , Philippines , Singapore , Thailand , and Vietnam .
Here are some important facts obtained from the survey :
behavior
More than 50 percent of mobile internet users under 24 years old . More than 60 percent of mobile Internet users are male . One third of mobile internet users are holders of a bachelor's degree or higher .
More than 70 percent of mobile internet users have jobs ( part-time or not ) . They have the same general hobbies like shopping , eating at restaurants and going to the movies .
content
For content that is downloaded , 67 percent of users download games or apps , 46 percent download video applications , while 38 percent download music applications .
55 percent of users prefer mobile apps advertising that helps them to download mobile content , followed by ads on attractive offers such as discounts ( 42 percent ) , the study of a brand ( 36 percent ) , and find something in the area around them ( 27 percent ) .